Guide Dogs
Mobile Donation Innovation
- Categories: Experience Design, Service Design
- Client: Guide Dogs
Mobile Anywhere
Services are about convenience. So is the area of donations. New technology lets us track and engage anywhere. Mobile and NFC coudl lead the way.
Donors into Volunteers
Using mobile and NFC, we created give-away badges and a mobile solution to donate anywhere, anytime. The badges lead straight to the donation page, just a tap away. Every donor with a badge turns into a volunteer.
Viral Distribution
Volunteers can only go so far. Being able to create a new platform to spread and enlarge the number of people that can help initiate donations is a strong tool to use. In addition, using big data methodologies to track time, location and type of donation greatly helps donation and engagement strategies.
