Marketing stunts offer a great way to engage consumers in a unique way. If the experience manages to trigger an emotional response, a long lasting brand impact is possible.
Working with Kraft US's innovation unit, we managed to create a Europe first for interactive marketing. Kenco has since renewed a stragey to use Kenneth in other contexts.
We drew from partners across US, Italy and the UK to combine and produce this innovative project. It now stands as a case study for collaboration and innovation. Kenneth made the top ten of emtional campaigns in 2012.