Kenneth
The Talking Vending Machine
- Categories: Marketing, Product Design
- Client: Kenco
Emotional Marketing
Marketing stunts offer a great way to engage consumers in a unique way. If the experience manages to trigger an emotional response, a long lasting brand impact is possible.
A Europe First
Working with Kraft US's innovation unit, we managed to create a Europe first for interactive marketing. Kenco has since renewed a stragey to use Kenneth in other contexts.
Multi-Partnership
We drew from partners across US, Italy and the UK to combine and produce this innovative project. It now stands as a case study for collaboration and innovation. Kenneth made the top ten of emtional campaigns in 2012.
