Nissan
The Future of Transport
- Categories: Service Design, Product Design
- Client: Nissan Design Europe
A New World
Automotive is changing and Nissan asked us and agency Fearlessly Frank, to help design the products and services that fit into the urban space of tomorrow.
Agile & Strategy
Applying Service Design and Rapid Prototyping methodologies, we created a working vehicle prototype, mobile app, services and marketing approach for a full circle product strategy package, which was presented to Nissan's board.
Integrated Service
We built a comprehensive persona and user journey approach to cover a wide spread of target audiences both for product and service, including governmental and other 3rd party opportunities.
Zero Ownership, Zero Friction™
Applying ResonanceDesign's Zero Friction™ model, we provided strategic stepping stones to enable a paradigm shift from manufacturer to service provider through product development and infrastructural shifts that are backed by Nissan's existing product cycle.
