GSK/ViiV
Healthcare Service
- Categories: Service Design, Product Design
- Client: ViiV Healthcare
Patient at the center
ViiV asked us to lead one of their innovation projects. HIV home self-tests have been around for 1 year in the UK and there is a new patient behaviour existing around this type of product. The challenge was to re-integrate it with the patient's path to treatment.
Agile & Strategy
Working with research communities and patient organisations we explored the way new services coudld work to integrate this new type of product.
A qualitative challenge
Current approaches to healthcare and their services are very quantitative. We realised that the decision point for a patient with a positive test result lies in the qualitative reality of the context.
The Age of the Connector™
Applying best practice service design methodologies we created a variety of service solutions, one of which we got to pilot funding with an MVP to go live within the next few months.
